Urban Decay’s version of “pretty” has always been pretty different. UD has challenged the industry’s definition of beauty since 1996 by disrupting the sea of pink dominating makeup counters everywhere. Urban Decay appeals to those who relish in their individuality and embrace what makes them different. To embody the vision that beauty is not about standards, Urban Decay has partnered with five individuals who are PRETTY DIFFERENT. They are unique. They are powerful. They are inspiring. They push boundaries. THEY ARE THE GLOBAL UD CITIZENS!