Tarte Cosmetics

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Tarte is all about making both groups happy, which has made it a favorite brand. Founder and CEO Maureen Kelly sought to create a line that is a fun treat for the skin, as well as healthy and effective. Although her perfectly tinted cheek stains and crazy dramatic mascara won’t necessarily satisfy a craving for cheesecake, Tarte’s line of “high-performance naturals” will definitely fulfill your makeup bag’s appetite.